Hi, I'm Marcela! I do research + design super-shake for breakfast
It's messy to start with, but it gets more interesting as you learn what works best for you and your users.
Key ingredients? Thorough user research, crunchy wireframing and prototyping. Topped up with carefully crafted usability testing. Want some?
How I got started in user research
The UX design and I simply meant to be. The design part of the UX experience came very natural to me - I paint, draw and create all sort of things on a regular basis. I am also naturally curious person and so the research world has attracted me like a magnet. It wasn't until I've worked on numerous research projects that the two dots, research and design, really connected. It was a love at first sight.
Me and UX Design = The Love story
What I've been working on
In the past ten years I've been lucky to work across top research agencies with a number of various clients which all had one thing in common: find out what works best for their users. Using qual and quant research methods I was answering business questions around user behaviours. I have worked with brands such as Amazon Prime Video, Specsavers, HSBC, Santander, UEFA, FIFA, BA, Samsung to name a few (check out my LinkedIn for more details).
What I'm curious about
Many things. My curiosity led me to learn how to brew my own kombucha or make vegan cheese. But foremost I am genuinely curious about us, humans and how we behave. What drives our decisions. What attracts us to one brand and not so much to the other. I am curious how the ideal path of a happy user looks like for YOUR user. Contact me to dive into your users' needs and create meaningful solution for YOUR users (also if you're here purely for the vegan cheese recipe!)
